As a kid, I came up with a small universe that was occupied by funny characters of all sizes, shapes and colors. I would consider many details before letting them out in the world: what they looked like, their hobbies and interests, and even their favorite food and smells.  During the lesson, I felt like… Continue reading Toolbox 2 – customer profile and store reports

On todays class, we learned that USP, unique selling point, is a feature, product or service that helps a brand stand out among the competitors.  I always liked brands with unique concepts and ideas, so it got me thinking about the USPs I have already encountered. First thing that came to mind was ASOS, a… Continue reading Toolbox 1 – USP

Why am I studying fashion in London? Well, If you were looking for a short answer: I like making pretty things and then showing them to others. But since I have to write a whole paragraph about it, my answer would be “Because I got so depressed I could only draw and make collages for… Continue reading Why I’m studying fashion in London

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